Marketing Basics courses
- Marketing Basics
The course is intended for anyone who would like to understand what “Marketing” is all about.
• Entrepreneurs and small business owners. • Junior and Middle Management who want a better understanding of what “Marketing” is. • Existing Business Owners or Executives who need to focus more on “Marketing” to increase profitable sales.
- What is Marketing?
- Target Market needs
- Environment, Product and Market analysis
- Why Market Research is so vital
- Target Markets and Target Market Segmentation
- Competitive differential and Unique Selling Proposition
- Marketing Objectives and Strategies
- Brand Positioning
- What is the Marketing Mix?
- Customer Relationship Management
- Marketing Performance Metrics
- Why you should have a structured Marketing Plan