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Marketing Basics courses

 


 

 

  • Marketing Basics

Course Date  City Course Times    Cost  
December        
15 Dec Sandton 0830 - 1600    R2600 Book

Course Date  City Course Times    Cost  
       
15 Dec Sandton 0830 - 1600    R2600 Book

Marketing Basics

Course Description

The course is intended for anyone who would like to understand what “Marketing” is all about.

 

Target Audience

• Entrepreneurs and small business owners.
• Junior and Middle Management who want a better understanding of what “Marketing” is.
• Existing Business Owners or Executives who need to focus more on “Marketing” to increase profitable sales.

Marketing Basics

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Module 1

  • What is Marketing?

 

Module 2

  • Target Market needs

 

Module 3

  • Environment, Product and Market analysis

 

Module 4

  • Why Market Research is so vital

 

Module 5

  • Target Markets and Target Market Segmentation

 

Module 6

  • Competitive differential and Unique Selling Proposition

 

Module 7

  • Marketing Objectives and Strategies

 

Module 8

  • Brand Positioning

 

Module 9

  • What is the Marketing Mix?

 

Module 10

  • Customer Relationship Management

 

Module 11

  • Marketing Performance Metrics

 

Module 12

  • Why you should have a structured Marketing Plan

 

Course Date  City Course Times    Cost  
December        
15 Dec Sandton 0830 - 1600    R2600 Book

Course Date  City Course Times    Cost  
15 Dec Sandton 0830 - 1600    R2600 Book

Course Date  City Course Times    Cost  
December        
15 Dec Sandton 0830 - 1600    R2600 Book


Course Date  City Course Times    Cost  
15 Dec Sandton 0830 - 1600    R2600 Book